Newsletter

We often speak about artificial intelligence as if it exists in a whole different space: inside the cloud, behind a screen. We ask it to summarize, translate, generate, calculate, recommend, and create. Then, magically an answer appears. But how that answer is actually generated? Well, there are processors, cooling systems, gigantic data center, and a whole infrastructure which all consumes valuable resources like electricity and water. In the year 2024 solely, data centers c

AI IS REPLACING JOBS, INCREASING SYNTHETIC MEDIA.These topics are the only highlights in every public discussion related to AI. Every single day, people around the world are typing thousands of prompts into a generative AI tool, which takes seconds, but did anyone wondered behind this seamless abstraction lies a physical reality: massive data centers generating intense heat, cooled by millions of gallons of freshwater. AI’s water footprint remains critically understated. At t

Amongst various breakthroughs, artificial intelligence (AI) ranks as one of the most revolutionary technologies of the 21st century. This technology powers the virtual assistants we use every day, enhances healthcare diagnostics, speeds up scientific discoveries, and helps investigate climate change. Despite the growing efficiency and success of AI systems, however, the development of these technologies comes at a high price that remains invisible to many people. All AI model